Monday, December 18, 2006

G. here and there

I'm reading "Das neue Schwarzbuch Markenfirmen" by Klaus Werner and Hans Weiss at the moment. It's about companies, brands and globalisation, very similar to Naomi Klein's "No Logo". Very, very similar, actually. There are quite a few things repeated in the Schwarzbuch Markenfirmen that has already been written in No Logo. Some stuff is new and interesting, though, e.g. that Milka chocolate and the Mozartkugeln are produced by an American company and that an African 14-year-old child costs 30€.

The positive thing about the book is that the content is more local to the German-speaking countries, so companies like Aldi and Eduscho get mentioned. These are the companies that you never hear about in the American books on globalisation.
Otherwise the books gives a very general overview on the impact that globalisation and big companies have on all sorts of products in the world. Food, toys, clothing, oil, medicine, electronic gadgets, etc. It's not as detailed and in-depth as No Logo, but a nice introductory book on the topic.
About half of the book is also dedicated to single companies. So every company has a two-page company profile, listing what violations the company is accused of.


Jehova's Witnesses were at our doorstep again. The very same people who were here the last time I posted about them. They said they could give us stuff to read about God and religion, so my mum told them she's not interested in it and sent them away again. They must be quite desperate to return.

No comments: