I just read a bit through my old blog. It's interesting to see the change over the years. January 06 says:
I'm reading Naomi Klein's "No Logo" at the moment. It's a wonderful book. It was recommended to us in my lecture on Popular Culture in Oxford, and I finally got around to buying it. Klein shows a nicely critical view on how branding works and how brands influence our society. I didn't think I could get really interested in such a topic, but the book has really been an eye-opener (not that it's any likely I'll change my consumer habits, but at least I'm aware of certain things now).
20 months later my consumer habits have changed dramatically (and quite a lot of other stuff too, i.e. my relationship with sports). I still hold Naomi Klein's book in the highest regard. I guess it's my personal bible of sorts, if you define bible as "book that carries an ideology which causes people who read it to take over that ideology and maybe even go a step further".
And what we can learn from that is to never say never and that change is often unsuspected and good.
I put some colour on the lady:
(Now I wish I had a dress like that ... or at least the top.)